Marketing Strategies and Competitive Advantages in the Low-Tier Market: A Case Study of Mixue Ice City Under the 4P-STP Framework. Journal of Historical, Cultural and Social Sciences, [S. l.], v. 2, n. 2, p. 1–13, 2026. DOI: 10.71204/qdph5v09. Disponível em: https://jhcss.cscholar.com/article/view/1000369. Acesso em: 18 may. 2026.